Paris, 26 March 2007
Eutelsat Communications (Euronext Paris: ETL) and RBC-TV, the Russian business television
channel, today announced the signature of a five year contract for lease of capacity on the HOT
BIRD™ 6 television satellite for free-to-air broadcasting over Europe, the Middle East and North
Africa.
This new agreement illustrates RBC-TV’s objective to initiate international expansion beyond its
core markets of Russia and neighbouring countries in order to reach Russian-speaking
audiences further afield who follow economic, financial, business and political events in Russia
and are interested in a Russian perspective on international business. Three years since its
launch on Eutelsat’s W4 satellite, RBC-TV has built strong coverage in Russia's main cities, as
well as the Ukraine, Kazakhstan, Belarus and the Baltic countries. Over these regions, the
channel is available via the leading television platforms on Eutelsat's W4 satellite, as well as via
cable networks and the Internet, and has built an estimated audience of almost 53 million
viewers, who are mainly corporate and financial executives, state officials and business opinion
leaders.
“We regard boosting the channel’s target viewership as a priority task in terms of RBC TV’s
development,” General Director of RBC TV Artyom Inutin said. “Until recently, our technical
opportunities have been restricted to transmitting the TV signal throughout Russia, the CIS and
Baltic states. We have launched transmission through two additional satellites, including HOT
BIRD™ 6, which gives us the opportunity to reach the whole of Russia, Europe, the Middle East
and North Africa”.
“By joining the line-up of close to 500 free-to-air channels broadcasting from the HOT BIRD™
neighbourhood, Russia’s first business channel RBC-TV will be able to reach new target
audiences including Russian-speaking residents of foreign countries and foreign citizens who
speak Russian and have business ties with Russia”, said Olivier Milliès-Lacroix, Eutelsat’s
Commercial Director. “The launch of RBC-TV on HOT BIRD™ 6 will also enable Russian
tourists keep abreast with the latest news in Russian business and economics when travelling
abroad. We are delighted to have been selected to support their international expansion on
HOT BIRD™ 6, three years after their launch on our W4 satellite over Russia and neighbouring
countries”.
Reception parameters
Satellite: HOT BIRD™ 6 (13° E)
Transponder 90
Downlink frequency: 12.520 GHz
Polarisation: vertical
Symbol rate (SR): 27500
FEC: 3/4
Service ID: 8342
Service name: RBC-TV (4,33 Mbit/s total)
PMT PID: 602; Video PID: 603 (4,13Mbit/s); Audio PID: 604 (192 kbit/s)
About RBC-TV :
RBC-TV business television channel went live in September 2003 and ever since has been the only
source of business news on Russian television. Round-the-clock RBC-TV covers economic, financial and
relevant political events in Russia and abroad, features analytical reviews, forecasts and expert
commentaries, interviews with top businessmen and politicians, business press reviews, as well as
special programs looking into current issues for Russian business. Over 90% of information featured on
RBC-TV is dedicated to events in Russia and produced in-house. RBC-TV has a professional team of
650 specialists that used to work in business media including 40 analysts that came from commercial
banks and financial companies. RBC television channel broadcasts information on the course of trade on
global markets, as well as business and economic news produced by the CNBC and CNN television
channels, which are the partners of RBC TV. In addition, RBC TV broadcasts its programs devoted to the
Russian business and economy on CNN, and since February 2005 - on CNBC Europe. Other partners of
RBC TV include Bloomberg, APTN and Reuters.
http://newtv.rbc.ru/eng/
Contact:
Irina Andrievskaya Tel. :+7 (495) 363-11-00 Ext. #3300 world@rbctv.ru
About Eutelsat Communications
Eutelsat Communications (Euronext Paris: ETL, ISIN code: FR0010221234) is the holding company of
Eutelsat S.A.. With capacity commercialised on 23 satellites that provide coverage over the entire
European continent, as well as the Middle East, Africa, India and significant parts of Asia and the
Americas, Eutelsat is one of the world's three leading satellite operators in terms of revenues. At 31
December 2006, Eutelsat’s satellites were broadcasting over 2,400 television channels and 1,000 radio
stations. More than 1,000 channels broadcast via its HOT BIRD™ video neighbourhood which serves
over 120 million cable and satellite homes in Europe, the Middle East and North Africa. The Group’s
satellites also serve a wide range of fixed and mobile telecommunications services, TV contribution
markets, corporate networks, and broadband markets for Internet Service Providers and for transport,
maritime and in-flight markets. Eutelsat's broadband subsidiary, Skylogic, markets and operates services
through teleports in France and Italy that serve enterprises, local communities, government agencies and
aid organisations in Europe, Africa, Asia and the Americas. Headquartered in Paris, Eutelsat and its
subsidiaries employ 490 commercial, technical and operational experts from 27 countries.
www.eutelsat.com
Source: http://www.eutelsat.com
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