[22.08.2011] AMOS Satellites Launch Ukrainian DTH Platform: ‘Xtra TV’ Multi-Year Contract Worth Up To $19 Million
August 2, 2011 - amos-spacecom
Spacecom has signed an agreement with a European company to provide satellite services to a new DTH (Direct-to-Home) platform for the Ukrainian market under the ‘Xtra TV’ brand. Spacecom’s AMOS-3 satellite at 4°W will provide the services. The multi-year deal is valued up to $19 million.
Xtra TV, the new Ukrainian multi-channel platform, will broadcast close to 100 channels (including Free to Air) to the market, which is one of the last major European countries without a large and successful DTH provider. Currently, AMOS’ Ukrainian TV neighborhood has close to 30 of the Ukraine’s most highly rated channels, among them: Inter, 1+1, ICTV, STB, New Channel, K1 and NTN, making AMOS a strong player in the local satellite market.
The Xtra TV platform becomes the third European DTH service, and fourth overall, on the AMOS satellite fleet at the 4°W orbital position. Other leading DTH services on the AMOS fleet include Hungary’s T-Home SatTV and Slovakia’s Magio TV, both part of Deutsche Telekom group, and Israel’s Yes.
“We are excited to become part of the already strong AMOS brand in Ukraine with our new DTH platform: Xtra TV,” stated Jim Phillipoff, CEO of Xtra TV. “The Ukrainian market is ready for dynamic and progressive pay TV, and our goal is to help Ukraine become one of the most technically developed markets in Eastern Europe.”
“Adding this new DTH platform for the Ukraine reinforces the AMOS brand and presence in a key market for us in Central and Eastern Europe. AMOS currently transmits seven of the country’s top ten channels which represent 60% of the country’s TV rating,” remarked Jehuda Amir, Spacecom vice president, CIS sales. “Delivering high quality service on a powerful platform is one of our competitive advantages that elevates AMOS’ added value and grows our business.”
Spacecom president and CEO David Pollack commented, “We are continuing to fortify our capabilities as a leading multi-regional satellite operator in Central and Eastern Europe with a focus on the multi-channel DTH market. Concurrently, we are moving ahead with our strategic program to launch three satellites over the next three years.”
Source: http://www.amos-spacecom.com